Funny.
Until last weekend, the only five second rule I knew about was the food one – the rule that says it’s OK to eat a dropped hamburger just so long as you pick it up from that e.coli-covered floor within five seconds.
It’s the socially acceptable time limit that gives you license to still indulge without looking like an unhygienic scumbag that has a tendency to eat off dirty floors.
But this weekend, I learnt another.
I had a mate stay with me from Dubai. He’s normally a shocker with his money. No discipline whatsoever – always paying off credit card debt for stuff he can’t even remember purchasing. This visit, however, he acted like a true Tight Arts Master.
Like me, he loves his golf. And due to an irrational golf psyche, we both admit to believing that having the latest gear will mean we’ll hit the ball better.
So when it comes to purchasing anything that offers a slight possibility of improving our game, even knitted vests with deer patterns, it’s hard not to be impulsive.
On Sunday we finished a round and made our way to the clubhouse. To get entry you have to walk through the Pro shop – the lolly shop for golfers.
Golf isn’t a cheap game. You’re looking at over $100 for even the most modest of purchases. So when you walk in there you really have to have your wits about you.
In these sorts of environments my mate would normally whack a whole bunch of stuff on the counter..and then onto his credit card. Even with three sets of clubs at home, he’d still be able to justify another stick or two.
I’m not as bad as that but I do find it hard to resist game-improving purchases. I persuade myself that if I just buy one pair of those $40 Nike Dri fit performance socks with the ‘super-stabilise’ cushioning my stance is bound to improve.
But this time, my mate surprised me. He looked at stuff for a bit - I could see he was tempted – but then he just went “Nahhh” and walked out of the shop empty handed.
I was shocked.
Keen to understand this liberating break from normal debt-causing behaviour I quizzed him over a beer.
“Man, how did you say no to those golf shoes you were looking at?”
That’s when he spilled out his new money-saving tactic called the five second delay rule.
He’s been using this rule for a good six months, prompted by a big, bad credit card debt that wasn’t going away…and a big, bad talking to from his girlfriend.
He swears by it.
It works like this: any time you’re about to spend money, you count to five slowly. Use that time to ask yourself if you REALLY need what you’re about to buy.
Pretty simple. But I was amazed at the power it gave him.
He explained that even when he’s at a cafe and he grabs a bottle of water that costs $3.50 he thinks about it for five seconds now. The internal dialogue goes something like this…
”Do I really need this water when I could ask for a glass of tap water that would cost me nothing…I could even run back to the car and grab my own?”
Impulse buying is a thing of the past for him. Something so simple has completely transformed his very bad spending habits.
Count to five. Think about it. Do you REALLY need it?
I bet you most times you’ll put whatever you’re looking at back on the shelf and walk out a richer person with no post-purchase regrets.
I was so impressed with the simplicity of this rule I wanted to celebrate.
But I needed another beer.
So I thought about it for five seconds.
Thankfully, my internal dialogue concluded that it was truly needed on this fine occasion.
Cheers!
Greg Ellis



{ 10 comments… read them below or add one }
Haha, awesome article. Simplicity is usually what pays off the most…
Yep. The simpler the better Ross. Glad you liked the article. I can’t believe what a difference the five second rule has made to my wallet. I went into a newsagency today after lunch and I saw this coffee cup with a hilarious slogan on it. Normally I’d go “Cool, I’ll get that” and then go home and stash it in the cupboard never to be seen again. Today I went “Nahhh…don’t need it” – I stopped myself spending $7.50! Why haven’t I been doing this for years? Sooooo simple.
I agree – great system – just pause for a minute ask yourself “do you really need to buy this”. I’ve used this many times and it works for me. – specially junk food – you don’t really need those fries and dim sims, and fizzy drink. Go home and make a healthy sandwich and a relax with a cup of coffee!.
Cheers
Andrew
Spot on Andrew. Junk food – bad for the wallet and the brain. We REALLY don’t need it.
Hi greg,
Thank you for sharing that – my only amendment would be that I probably need to count to 20 slowly. It’s a great idea though.
Cheers
Judith
The way I’ve been counting to five, it probably is 20 seconds Judith! Whatever time it takes I say. But it really does work for me.
As you think for 5 seconds do I really need this????
Think another 5 seconds how many minutes hours days do I need to work to buy this???
Then it becomes a 10 second rule….think…do I really need this??? think how long (how many mins/hours/days) have I worked to purchase this???
For anyone who hates their jobs and has to work like a dog in order to purchase impulse buying stop and think NO WAY ……work is a luxury and indeed to purchase something you dont really need is a waste of your hard earned money….so stop another 1 second and SAVE YOUR MONEY>>>>>>
Regards The Saver $$$$$$$
Thanks so much Rozi – sounds like you’ve got it all sorted. You’ve got heaps of will power. Great to see someone serious about saving money.
Im a compulsive spender. I always buy crap that I don’t need all the time. Thanks for posting the article, will try out during the up and coming weeks
It works Iha. Truly. I went into Big W today to get some tennis balls. I saw a tennis sports bag – had it in my hand and then went “What am I doing? Nahhh…don’t need it”…So simple but it really works. It’d be cool if it turned your spending habits around. Good luck!
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